About Joe Rozsa

Joe has been an eCommerce professional for about 20 years now, when Amazon was an up and coming bookseller and auction sites like Ebay were the hot new trend. During that time, he's led eCommerce initiatives for brands such as Harley-Davidson, DSW, theChive, Rooster Teeth and several others, as well as owned several eCommerce businesses of his own (including this site, Launch Commerce).

9 Best eCommerce Business Models and 1 That Completely Sucks

After 20 years of being in the eCommerce industry, I’ve seen and done what feels like everything possible. I’ve seen the good, the bad, and the ugly of eCommerce.  I’ve been a part of incredible teams with incredibly smart people, and I’ve worked with and mentored very junior people that still had a lot to learn.

I’ve started multiple businesses of my own and have worked with many passionate people who launched their own businesses. I’ve worked my way up from being a 22-year-old kid in 1997, knowing nothing at all about eCommerce, to someone who busted his ass off and found a way into $200k+ per year jobs leading eCommerce businesses for some of the most popular brands in the world and consulting for others at rates of hundreds of dollars an hour.

Now […]

By Joe Rozsa| 2018-03-09T19:12:01+00:00 March 9th, 2018|

Ultimate eComm Podcast – 9 Best eCommerce Business Models (and 1 That Sucks)

In this episode, I talk about the basics of eCommerce and the various types of eCommerce business models that exist, to help beginners understand the basics of eCommerce before we dive into the more advanced piece in time. This episode reviews traditional eCommerce, B2B, B2C, Direct to Consumer, Print on Demand, Dropshipping and many more.

I hope that you give it a listen even if you are an experienced eCommerce professional because I think that even though this was written for beginners, there is information that is likely useful for everyone.

We have a companion post on the blog as well if you’d like this content in written form.  We’re also very close to releasing more educational and informative products to help you, all based on my own 20+ year career in eCommerce, […]

By Joe Rozsa| 2018-03-10T01:41:22+00:00 March 9th, 2018|

Ultimate eComm Podcast – Cycle of eCommerce – Introduction

I’m very excited to announce that Launch Commerce has officially kicked off the community and education portion of our business, and we’re happy to say that you will now start to see 2-3 new articles appearing each and every week.  And as always, members of Launch Commerce will have full and prioritized access to ask me (and others) questions in the premium community forums as well.

But this post is here to announce something bigger, that I am very excited about – something very fun to do, and hopefully very useful to all of you.  I’m happy to announce that “The Ultimate eComm Podcast” episode 0 is now live here on Launch Commerce (early access for members) and also on iTunes and Google Play Music.  These will be roughly 30 minute […]

By Joe Rozsa| 2018-03-10T01:34:40+00:00 February 1st, 2018|

Product Analysis Using Google Trends

I’ve been asked a lot recently to expand on my earlier article on Choosing the Right Product, so I think it is a good time to go into a little bit of a deep dive to help people find that thing that really clicks with them.  And when I say a little bit of a deep dive, I can’t make any promises exactly how deep this is going to get.  Whe...

By Joe Rozsa| 2018-03-09T03:14:13+00:00 January 19th, 2018|

Comparing eCommerce Platforms

Which is the right eCommerce platform for you?  Depending on your unique case, there could be different answers to that question.  For many of you reading, looking to start your very first eCommerce site, the answer is obviously going to be different than a big company with business teams and web developers. But in some cases, it may actually be the same answer. It really depends on what you need, what your budget is, and what you plan to do with your eCommerce business.

I’ll start with what is the most popular eCommerce platform in the world right now – Shopify.  Personally, I’ve been a Shopify user for over 7 years now, and I’ve seen it come a very long way during that time.  As the VP of eCommerce for theChive, I led what was at the time the largest […]

By Joe Rozsa| 2018-03-10T01:37:46+00:00 September 13th, 2017|

Choosing the Right Product / Design

The first and most important thing that you need to determine when starting your eCommerce business is determining your niche / product / design component.  After all, as you can imagine, if you don’t have a product, then none of the other pieces will matter at all.

This is where most people fail.  They fail to think about this topic, or they fail to come up with a good idea.  It doesn’t matter what your product is, if it is digital or physical, dropship or inventory, inexpensive or very pricey.  You don’t have to start a store with hundreds or even dozens of products, especially if you’re launching your own brand of something. Hell, maybe you only have one product in your store. As long as it meets certain criteria, you will get a green light to move on to […]

By Joe Rozsa| 2018-03-10T01:43:13+00:00 August 27th, 2017|

Starting Your Own eCommerce Business

Nowadays it seems like everyone and their grandmother (and in a lot of cases, literally grandmothers) want to start an eCommerce business.  It’s never been easier to do, quite honestly, as the barrier to entry is virtually non-existent. Because of that, everyone thinks they can follow a few steps from some marketing gurus selling snake oil, er, ecommerce courses online, dropship a few items from some manufacturer in China and be an overnight success and make millions of dollars in the eCommerce world.  If it were that easy, everyone would be doing it.  And right now it seems like everyone is trying to do that exact thing.  Just remember, there is a big difference between “being in ecommerce”, and “being successful in ecommerce”.

Having no barrier to entry means that the market has quickly flooded with people who, to be […]

By Joe Rozsa| 2018-03-10T01:40:40+00:00 August 26th, 2017|

Welcome to Launch Commerce

Thank you for checking out Launch Commerce.  We have some very ambitious goals for our eCommerce community, and this post unofficially gets things underway with the first steps toward accomplishing those goals.

My goal, simply put, is for this site to become a destination for all things eCommerce, where people can come and learn everything that they need to know to start or improve their existing eCommerce business.  It will be a place where I can share my experience from over 20 years in the eCommerce industry and hopefully make eCommerce a bit less intimidating and overwhelming to you.

eCommerce can be an opportunity for you to take control of your professional life by finally following through on that dream of entrepreneurial independence.  Or it can be an added revenue source for […]

By Joe Rozsa| 2018-02-28T01:22:18+00:00 August 13th, 2017|